12 Important Statistics about Email Marketing

Email Marketing is one of the best ways that businesses are using today, here 12 important stat. about.
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1. 93% of B2B marketers use email to distribute content.
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2. Active email accounts are expected to hit 5.6 billion by 2020.
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3. 83 % of B2B companies use e-newsletters as part of their content marketing program.
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4. 40 % of B2B marketers say email newsletters are most critical to their content marketing success.
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5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2020.
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6. Mobile opens accounted for 46 % of all email opens.
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7. 35% of business professionals check email on a mobile device.
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8. Apple iPhone is the most popular mobile client for reading emails with 29 % of all opens occurring on this platform. Gmail is a close runner-up at 27 %.
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9. 73 % of millennials prefer communications from businesses to come via email.
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10. More than 50 % of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
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11. 99% of consumers check their email every day.
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12. 80% of business professionals believe that email marketing increases customer retention.

And you? are you using email marketing?
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21 Jan, 2020