12 Important Statistics about Email Marketing

 12 Important Statistics about Email Marketing



Here is an important statistic that you must know about email marketing

1. 93% of B2B marketers use email to distribute content.

2. Active email accounts are expected to hit 5.6 billion by 2019.

3. 83 % of B2B companies use e-newsletters as part of their content marketing program.

4. 40% of B2B marketers say email newsletters are most critical to their content marketing success.

5. It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.

6. Mobile opens accounted for 46% of all email opens.

7. 35% of business professionals check email on a mobile device.

8. Apple iPhone is the most popular mobile client for reading emails with 29 % of all opens occurring on this platform. Gmail is a close runner-up at 27 %.

9. 73 % of millennials prefer communications from businesses to come via email.

10. More than 50 % of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.

11. 99% of consumers check their email every day.

12. 80% of business professionals believe that email marketing increases customer retention.

11 Nov, 2019