3 Advice Before Choosing Email Marketing Software

3 Advice Before Choosing Email Marketing Software

 

 

According to a recent survey, 60% of marketers state that email marketing is producing a significant ROI and 32% state that it eventually will. That means that choosing the right email marketing software for the job is crucial to your efforts.

When choosing your platform, these are three things you should consider.

1. Integration
When you work in digital marketing, your CRM (Customer Relationship Management Software) is your best friend. Updating lists and sending emails manually is time-consuming, so choosing an email marketing platform that integrates seamlessly with your CRM will provide you with a hassle-free solution for managing valuable content and customer data, as well as providing you with an overview of key metrics (open rates, click-through rates) to see which campaigns are performing the best.

2. Reading and Viewing options
43% of people now check their emails on their smartphone every single day.
In today’s world, fewer and fewer people are opening their emails from a traditional desktop setting, which means choosing an email marketing tool with functionality and mobile-optimized templates is essential. If someone opens an email on their mobile device and it can’t display correctly, they’ll bounce immediately, and your efforts will be redundant.

3. Response handling
Whether your business is small, medium or colossal — email response handling is of vital importance. If you are part of a smaller business sending out a newsletter or email series to around 1,500 people per month, you’ll require less sophistication regarding automation and response handling, and you’ll be able to handle some of the work manually. But, if you’re handling mass amounts of emails, choosing email marketing software that will allow you to send automated responses or aggregate customer responses into tickets will be beneficial.

📥DM @itland for further information and we’ll answer all your questions!

 

11 Nov, 2019