Email marketing 5 TIPS for small businesses

Small business owners often assume that email marketing isn’t effective. They speculate that you probably need thousands of customers and millions of dollars in revenue to implement an effective email marketing strategy.

5 easy steps to launch an effective email marketing strategy for small businesses:

1. Build your email list
2- Choose free email marketing tools
3. Plan out the types of emails you need
4. Design your email and plan your content
5. Send and track results

1. Start building your list
Before you start sending out emails, you need to have contacts to send those emails to.
In order to start, you need to set up lead capture forms on your website. Be sure to include text that explains what users are signing up for when they give you their email.

2. Choose free email marketing tools
As small businesses, it is important to rely on free tools to reduce the costs of your emailing campaigns and thus maximize your return on investment. Here some of the most powerful email marketing automation tools: Hubspot, MailChimp, Constant Contact, etc

3. Decide which emails you want to send
Now that you’ve started to grow your list of contacts, it’s time to decide what types of emails you want to send.

4. Design your email and plan your content
After planning out the emails you want to send, you’ll need to create your content and designs your email.

The key to this step is to always keep your customers and the goal of your email campaign in mind. The content of your message has to be clear and add value for your customers. The goal or action that you want them to take should be also very clear.

5. Send and track results
Email marketing provides a unique opportunity to learn from your customers. You should always be analyzing the performance of your emails regarding your email marketing KPIs.

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16 Mar, 2020