Top 5 Reasons Why Your Business Needs Email Marketing

Top 5 Reasons Why Your Business Needs Email Marketing


1. It helps you keep in contact with your audience and core customers.

They allow you to keep both existing customers and potential new clients informed about what’s going on with your business, new promotions, etc. Also, most people on your list will already have done some business with you in the past, so they’re already predisposed to have some interest in your updates. And it helps with customers engagement overall.

2. You can reach customers in real-time since most people nowadays open their email on a mobile device.

Plus, well-designed marketing emails have been proven to convert very well on mobile devices.

3. Emails feel more personal and engaging than other internet messages.

It’s almost hard to believe that we’ve actually had email around for about four decades. It’s really in our DNA by now. People tend to respond to emails in some way (with some action on their part), and this is the big chance for companies to seek new subscribers, customers and repeat customers as well.

4. Email marketing is one of the easiest types of online marketing to measure in terms of its performance and results.

This provides the e-commerce operator with an enormously valuable tool for obtaining nearly real-time data on their conversion rates, click-through rates, subscribe and unsubscribe rates, etc.

5. It’s actually very affordable.

Even if some people may feel like social media (by virtue of being free of charge for users) must likely be the cheapest marketing tools on the Internet, it’s actually not true. Marketing on Facebook, for example, can cost rather surprisingly much, especially for a beginning company with a tight marketing budget. Not to mention Google Adsense and similar services, valuable as they may be otherwise.

📥DM @itland for further information and we’ll answer all your questions!

14 Nov, 2019