What is Targeting in Marketing?

What is Targeting in Marketing?

Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

Instead of trying to reach an entire market, a brand uses target marketing to put its energy into connecting with a specific, defined group within that market.

The 4 main types of market segmentation are:

1. Demographic segmentation: age, gender, education, marital status, race, religion, etc.

2. Psychographic segmentation: values, beliefs, interests, personality, lifestyle, etc.

3. Behavioural segmentation: purchasing or spending habits, user status, brand interactions, etc.

4. Geographic Areas: neighbourhood, area code, city, region, country, etc.

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11 Nov, 2019