7 Reasons to launch your Ads campaign.
7 Reasons to launch your Ads campaign.
Because of to many content and websites, it is logically more difficult to stand out on search engines, even when we apply best SEO strategies. We must notice that the “free” SEO is no longer enough, it is now essential to position itself also on paid ads. Discover 5 great reasons to start your Google Adwords campaign now!
1. It’s the world’s first search engine!
Google is the most viewed website in the world. Of course, it is more efficient to work on its SEO on this engine rather than Yahoo or Bing, although it is never useless to implement strategies running on these spaces. By choosing Google for your paid ads, you increase your chances of reaching a wide audience.
2. Quickly perceptible results
With natural referencing, when you create your website in a domain where competition is very tough, the chances of getting past the “old” are minimal, especially if they already have a content strategy in place. This does not mean that you have to give up on your SEO: work on this aspect, keeping in mind that the results will only be perceptible in the long run.
On the other hand, if you start on Adwords, even with little content, you get immediate visibility on the search engine, ideal for getting started on the web. Remember that your competitors are also using paid ads for the most part. So you have no chance to pass in front of them if you do not do the same.
3. Flexible and easy to control targeting
On Google Adwords, you always work with the keyword system: when the user types a term you have chosen, if you have a significant bid around the word in question, your ad is displayed.
But you can target more, to reach the most qualified audience possible: for example, insert geographical or language criteria, to attract prospects who speak your language and live in your catchment area. Other, even more, sophisticated targeting techniques exist, such as retargeting. For example, you can show your ad on searches by users who have already visited your site and added items to their cart.
4. A solution to overcome the competition
Google Adwords is not a miracle solution to stand out from the competition, as most of them also use paid ads. However, you have the opportunity to significantly increase your visibility by proceeding in a different way.
For instance, you can choose to position yourself on other keywords that do not seem exploited by the competitor – but which are nevertheless related to your activity. The ideal remains to make you assist by an agency expert in Adwords campaigns like Itland studio, in order to select the right parameters of a premium paid search.
5. Targeting People Who Are Interested
Google Ads focuses on audiences who, based on their behaviour, have suggested they have some interest in your business. This behaviour might include searching for a related product or previously visiting your website.
6. Built-In ROI Tracking
AdWords has built-in capabilities that both track and report on your return on investment (ROI). The setup is fairly simple to complete on your own, or a web developer can quickly set your account up correctly.
Once setup is complete, you’re able to track web form submissions, e-commerce sales, phone calls, and even offline sales that were closed via phone calls or in person.
7. Easily measurable results
Thanks to the many statistical tools set up as part of the Google Adwords service, you can easily see the positive and negative points of your campaign. The opportunity to take stock and improve everything that can be!
Google AdWords is an incredibly powerful tool for advertising your business. If you pay close attention to set up, tracking, and managing your account, it can provide an excellent ROI and create sales for your business.
26 Nov, 2019